This, according to Hall, is because Minecraft’s developers had a good product in hand and their customers always in mind – something that free-to-play publishers aren’t doing right now.“I think that people are making a lot of money on free-to-play and that’s great but I don’t think they’re necessarily making money in the way that’s best for the customer.”However he chooses to approach the standalone release, it’s likely DayZ will be hugely successful – the mod rebooted interest in ARMA II three years after its launch, selling 300,000 copies of the game.ĭayZ already has more than one million unique users and will likely see a lot more – but would you prefer to see the game released as a free-to-play online game, or a standalone, purchasable product? Let us know in the comments.DayZ is a hardcore open-world survival game with only one rule: stay alive, no matter what. It certainly worked for Minecraft, a game that has never been commercially advertised but still managed to sell more than one million copies less than a month after it reached its beta stages in January 2011.
He describes this model as having a “fast iteration, low-entry price-point, high community involvement, and small collaborative development.” The obvious game that has found massive success with the free-to-play model is Runescape, an online role-playing game that recently surpassed ten million active accounts.īut Hall intends to follow the model used by successful indie-game Minecraft in order to benefit his customers.
I could have made an absolute killing going free-to-play.”Īlthough the game is currently an add-on to ARMA II and expansion Operation Arrowhead, a standalone game is in development with Bohemia Interactive.
There have been a lot of approaches with a lot of money. The creator of critically-acclaimed zombie-survival mod DayZ says the game won’t go free-to-play as it would be bad for the customer.ĭean Hall, responsible for the mod to ARMA II that takes a standard military sim and turns it into an undead-filled rampage, says he could have cashed in on DayZ long ago by adopting a free-to-play model.
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